Effective Date: October 28, 2026
At Forme Pilates, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, book classes, purchase memberships, or interact with our business.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you voluntarily provide when you:

• Create an account or register for classes

• Purchase memberships, class packages, or other services

• Complete a contact form or request information

• Subscribe to emails or text messages

• Participate in promotions, giveaways, or special events

• Communicate with us through our website, email, phone, or social media

This information may include:

• First and last name

• Email address

• Phone number

• Billing and payment information

• Class reservations and attendance history

• Membership and purchase history

• Emergency contact information

• Health-related information you choose to provide for class participation or safety

We may also automatically collect certain information when you visit our website, including your IP address, browser type, device information, pages visited, and interactions with our website.
2. How We Use Your Information
We use the information we collect to:

• Manage class reservations, memberships, and purchases

• Process payments and maintain transaction records

• Communicate about bookings, schedule changes, and account updates

• Respond to questions and provide customer support

• Send promotional emails, text messages, and special offers when permitted by law

• Personalize your experience with Forme Pilates

• Improve our website, classes, and services

• Measure the effectiveness of our marketing and advertising

• Maintain the safety and security of our business

• Comply with applicable legal obligations

3. Payment Information
Payments may be processed through secure third-party payment providers.
We do not intentionally store complete credit card numbers on our own website servers. Payment providers collect and process payment information according to their own privacy and security policies.
4. Email and Text Communications
When you provide your contact information, we may send transactional communications related to your account, bookings, purchases, or memberships.
We may also send promotional emails and text messages when you have provided the consent required by applicable law.
You can unsubscribe from promotional emails using the unsubscribe link included in those messages.
You can opt out of promotional text messages by replying STOP. Message and data rates may apply.
**We do not sell or share mobile phone numbers or SMS consent information with third parties for their o